From Sugar Mummy contacts all the way to monkeypox, this week we continue our review of Google Trends data in a different African country each week. This week, it’s Kenya. There aren’t enough industry reports, academic papers and data analyses on African psychology and buying patterns. The more we understand this, the more we can provide the right products and services to Africans on the continent.
What are Kenyans searching for on Google Web Search?
The following search terms have been based on the last 30 days, however, upon review, the top searches are quite consistent for each category for the past 12 months.
- Arts & Entertainment: Rising searches include: Johnny Depp verdict, Black chilly tiktok viral video, Power Book 2, Ray Liotta, Mishi Dorah, Miss Sloane, Savage Beauty, Camille Vasquez, Pieces of Her, Diamond Platnumz tattoo, Obi Wan Kenobi (show on Disney), Stranger Things Season 4, Kate Moss, Top Gun, The Boys, Morbius, Shakira, Everything Everywhere All at Once, Netflix are all trending.
- Autos & Vehicles: Uhuru Gardens Air Show, Toyota urban cruiser price in Kenya, Safari Rally 2002, Kdf air show, RR vs GT, Vitesse vs Ajax, Road signs in Kenya are all top searches.
- Beauty & Fitness: Flair by Betty (Hair Salon in Nairobi), Dermatologist Nairobi, Mizani polls, Alexander Mcqueen, Exfoliate meaning, Vitamin E, Neutrogena, Yves Saint Laurent, Loreal Kenya, Olive Oil, Boho Eatery, Naomi Campbell, Milo Kinky Hairstyles, Short Hair Styles for Black Ladies, Kitenge designs 2022, Lines Braids Styles, Latest Braids Hairstyles 2022 were all trending. In terms of the top searches, hairstyles are first. Other top searches include Braids, Face, IPL, Perfume, Dreadlocks, Acne, Yoga, Exercise, Dior, Fast, Cosmetics, and Jumia.
- Books & Literature: Kuccps portal, Google Scholar, Tpad2 (Teacher’s code), The lincoln lawyer series, Kca virtual campus, Kyeop cycle 8m (Kenyan Youth Employment Opportunities Project), Strong Love Quotes, Oral Literature, Madaraka Day Quotes, Emotional Love Quotes, Biology Essays, Zlibrary, Motivation Quotes, Encouragement quotes, Bibilia Takatifu (Kenyan Bible), Shairi (Poetry), Peace of mind quotes, Origi, Wise Quotes about life, The Pearl essays and Trust quotes, Blossoms of the savannah summary, NEMIS registration (Nigerian Education portal), Ecclesiastes and Harry Potter.
- Business & Industrial: pwani oil closes plant, tpay verification@tsc, CDSC (Clearing for Kenya Capital Markets), Carrefour supermarket, Enjaz (Money transfer app). Mpesa, Safaricom, Equity Bank and Stanbic are also top searches.
- Computers & Electronics: Tubidy (Media search engine), Tecno camon 19, nhif by product, Infinix Note 12 VIP, Github Login, TPay (Payment Platform),
- Finance: Kra returns (tax returns), iTax, LIC share price (Life Insurance Corporation of India), Co-operative bank pay bill, CDSC (Central Depository and Settlement Corporation), BabyPips, Central Bank of Kenya Exchange Rates, xxvidvideocodecs.com american express (Web Browser hijacker), How to check voter registration status Kenya, My Stocks Live and Sidian Bank.
- Food and Drink: Naliaz Grill, Coca Cola promotion, Eggplant are all rising. Top searches are Cake, Chicken, Pizza, Wine, Alcohol, Rice, Food, Chocolate, Fruits, Shawarma, Banana, KFC, Beef, Gin, Lemon, Burger and Pizza Inn.
- Games: Campo bet, Betwin, Shabiki jackpot mbao, Mozzartbet, Sportpesa, Betsafe Jackpot, Soccervista, BET at home 1×2, Appen (AI company in Australia), Betika, Gamemania, Minecraft Classic, Pakakumi, Forebet, Cooperative bank, Footballtip24 com, Sportybet.com, Zakabet, Betsafe, Epic Games, 10bet, Bet-Odd are all trending.
- Health: Monkeypox, Ramsay Hunt Syndrome, Chanjo Kenya, HIV, Blood Pressure, UTI, Diabetes, Ulcers, Dormicum uses, Antibiotics, Cipladon (Paracetamol), Candid B Cream (For fungal skin infections), Gamophobia (fear of marriage), Symptoms of pneumonia, Abortion pills, Scopolamine and Emphysema.
- Law & Government: Azimio manifesto, Mirema Shooting, Wanjigi Running Mate, Africities summit, President of Somalia, The 5th President of Kenya, George Wajackoyah, Hassan Sheikh Mohamud, Ruto running mate and Raila running mate.
- Online Communities: 50 popular women, 1337x (torrents), Jiji Ng, Sugar mummy contacts (wow!?, it’s up 350%), Facebook, Twitter, MKU, LinkedIn, Whatsapp, Lite Facebook, Instagram, Dating Sites, Gmail Login, Community Health and Development and Snapchat.
- People & Societies: Marakumi, Julius Maada, Basmati Babes (crime scandal), Comrades flavour (Youtube show), Wajackoyah Tribe, William Kamoti, Elijah Memusi, Samuel Mugota, Rigathi Gachagua, Authors of the bible, Maasai People, Atheist meaning
- Pets & Animals: Characteristics of birds, Vertebrates, Wild Animals, Domestic Animals, Small Wild Animals, Mammals, Reptiles, White Elephant, Characteristics of amphibians, Mulot, Stork are all trending. Top searches include: Dog, Cat, Lion, Fish, Snake, Birds, Cats, Elephants, Shark, Horse, Rabbit and Reptiles.
- Property: Mount Longonot, Golden Ice Bistro (Nightclub in Nairobi), Maasai Mara, Aqua resort Diani, Eastleigh mall and
- Cbk pension towers
- Shopping: Cleanshelf supermarket, Etsy, Kentex and HDTV Today.
- Sports: Livescore, EPL, Chelsea, Arsenal, Sadio Mane news, Man City, Real Madrid, Gavi, Gavi mother, Dybala, Mbappe, Tractor FC, Jake Daniels, Coco Gauff, Benjamin Mendy, Roland Garros,
- Travel: ET 308 (Addis Ababa to Nairobi – Ethiopian Airlines flight), Accommodation near me, The Rain Hotel, Mombasa, Dubai, Nairobi to Mombasa, Italy, Beach, Barcelona, Kenya Airways, Emirates and Roma.
