How it works

From an opportunity to a running business

Choose an opportunity, decide whether it's for you, test it cheaply, then run and grow it, with the checked research beside you the whole way.

See the opportunities Pricing

01 · Choose

Choose an opportunity

Each opportunity has its own page: what the research found, the decision in 60 seconds, and what's in The Head Start. Reading it is free.

Save the ones you like, and the account's Discover page shows you new ones in the markets you chose.

See the opportunities

02 · Decide

Decide whether it's for you

The Head Start opens with the Decision brief: the research's verdict, who it suits and when to walk away, the money and time it takes, and what must be true.

Your own money range sits beside the research's, so you can see where you stand. Nothing works out a verdict for you.

The Decision brief: the verdict, who it suits, when to walk away, the money and time it takes.

03 · Start

Test it before you spend

Your route is 35 steps in nine stages, from naming one customer to deciding with real evidence. Each step says why it matters, what the research says about it, and what to do.

You record what happened as you go: conversations, signals, real tests, and your readiness to decide.

A step of the route in The Head Start: why it matters, what the research says, and what to do, with the business's menu down the left.

04 · Run

Run it from one place

Keep your customers and orders, your income and expenses against the plan in the money model, and your own tasks beside the route's follow-ups.

The bell says what needs you today. Everything you record is yours to download whenever you like.

Tasks & calendar: the business's own tasks with the route's steps and follow-ups, by date.

05 · Grow

Grow what works

Each week, eight numbers show what's working: what to keep, improve, stop or test next.

The growth playbook says how to find the next customers and turn interest into sales.

The weekly review: eight numbers for the week, and what to keep, improve or stop.

How the research is checked

Every finding rests on a source
Each finding rests on a source we captured, and each quote was checked word for word against the page it came from.
Every finding says how sure it is
A verified fact, our own primary research, an inference, an assumption or a hypothesis: each finding carries its status.
What we don't know is said plainly
Where we could not find something out, the files say so rather than guess.

A chapter of the opportunity report: what the research found, how sure it is, and what isn't known yet. — A chapter of the opportunity report: each finding with how sure it is, and what isn't known yet.

What you get

Every opportunity comes as The Head Start, £149 at its launch price (usually £199). Everything the research found on one opportunity: read and worked in on your own dashboard, on a phone or a computer, with the files to download from your Treasure Vault.

The Head Start

£149launch price, usually ~~£199~~

Your dashboardRead it all on the site, on a phone or a computer, and work in it: tick off the route to your first customers, log your outreach, work out your money.
File 01 · Complete Opportunity ReportEvery approved finding, topic by topic, with risks, unknowns and how it was researched.
File 03 · Competitor IntelligenceThe competitors the research found, their prices, and the routes buyers and sellers use, each in its source's own words.
File 04 · Financial NavigatorA money model to work in: each figure from a sourced finding or left for your own, with your launch budget, running costs and cash runway.
File 05 · Validation NavigatorA step-by-step route to test demand before you spend, starting with the best first customer and offer the research found.
File 06 · Supplier & Partner ListThe suppliers and partners the research names, a directory for the market, and a tracker for your outreach.
File 07 · Your First Customers & Growth PlaybookA playbook for your first customers: who buys, where to find them and what worries them, from the research.

On sale soon

Examples: from a preview of Global Tailors Marketplace (Nigeria), not yet on sale.

Questions

What do I get?

The Head Start: everything the research found, on your own dashboard on the site, which works on a phone or a computer and where you tick off the route to your first customers, log your outreach and work out your money; and the same research as files you download from your Treasure Vault: the report as a PDF, the workbooks as Excel files and the playbook as a Word document.

How is the research checked?

Every finding rests on a source we captured, and each quote was checked word for word against the page it came from. Each finding carries its status: a verified fact, our own primary research, an inference, an assumption or a hypothesis. Where we could not find something out, the files say so rather than guess.

What happens when the research is updated?

Your dashboard and your Vault always have the latest version of what you bought, with its version number and the date it last changed, and we email you when it is updated. What you entered in your dashboard stays yours.

Can I get a refund?

The files are digital and available straight away. At checkout you ask for them immediately and agree that, once you have them, you can no longer cancel. If something is wrong with a file, contact us.