There aren’t enough industry reports, academic papers and data analyses on African psychology and buying patterns. The more we understand this, the more we can provide the right products and services to Africans on the continent. We’ll be reviewing Google Trends data in a different African country each week. This week, we begin with the Giant of Africa, Nigeria. Check out what Nigerians were searching on Google Web here. If you’re looking for data on what Nigerians want to buy then keep reading!
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What products and services are Nigerians searching for on Google?
The following search terms have been based on the last 30 days, however, upon review, the top searches are quite consistent for each category for the past 12 months.
- Arts & Entertainment: Acrylic Paint, Magnetic Tape, Coloured pencils
- Autos & Vehicles: Venza, Suzuki, Kia, Toyota Sienna – Minivan, Pirelli Tyres, Toyota Corolla, Toyota Camry, Car Seat, Quad Bike, Kayak
- Beauty & Fitness: Massages, Shuku and front hairstyle, Didi Hair Style, Kinkin braid styles, Packing gel styles, Dumbells, Off Shoulder gowns, Versace, YSL, Tom Ford, Armani, Veet Hair removal cream, Dead Sea scrub, Neurogesic Cream,
Nivea Natural Fairness, Nature Secret Cream, Olay Body Lotion, Perfect Glow Cream, E45 cream, Tydineal cream, Vaseline Intensive Care Cocoa Glow Body Lotion, Vaseline Intensive Care Healthy Even Tone Lotion, Fair & Lovely products, Jergens Ultra Healing Extra Dry Skin Moisturizer, Aveeno Daily Moisturizing Lotion – Topic, Skin Doctors cream, Gucci American Love, Oud Perfumes, Guerlain Insolence Perfume, Covet Sarah Jessica Parker perfume, Mousuf Perfume, Dolce & Gabbana, Jean-Paul Gaultier, Kojic Acid, Nude By Nature Foundation, Pink Lips Balm, Extract Soap, Loving Care Body Lotion, Hyaluronic Acid, Chemical Peels, Rhytidectomy (Face Lift), Rhinoplasty, Hair Transplants, Eyelashes, Olive Oil, Henna, Navel Piercing, Lip Frenulum piercing
- Books & Literature: Light Reader App, Book Binding Services
- Business & Industrial: Solar Street Light, Cashmere Fabric, Fibre One Broadband, Rope Light, Synthetic Fibre, Leather, Spandex, Sequin, Woven Fabric, Cashmere wool, POS Banner, Business Cards
Spodumene, Gold, Denim, Forklift, Hammer, Wood, Cranes, Grinding Machines, wwwxxl com r134a refrigerator, Hisense TVs, Interior Door, Nylon, Silicone, Paint, Vitafoam mattresses, Disinfectant, Business proposal services, Fundraising services, Ghostwriter services, Neon lighting, xxxx, Chamdor, Glenfiddich 21 years, Blue label, Heineken
- Computers & Electronics: Polaroid Camera, xprinter driver v7.77, HP Printers, HDMI cables, Amazon Fire TV Stick, LED-backlit LCD, Xbox 360 Controller, Nintendo Wii Console, Logitech Harmony – Universal, iPhone 12 Pro, Type C Charger, iPhone XR, Airpods, iPhone X, Xiaomi Redmi Note, Nikon D40, Canon EOS 70D, Canon EOS 6D Mark II, Samsung Galaxy S20, Nikon D3200, Samsung Galaxy A12
- Fashion: Hermes Bag, Zara Slippers, Bridal material, Sneaker shoes, Precious Stones, Yeezy Foam Runner, Dinki, Abaya
- Food and Drink: Flaxseed, Watermelon Smoothie, Milkshake, Complan Milk, Campari, Double Root Coffee, Predator Energy Drink, Salmon, Catfish, Powdered sugar, Couscous
- Games: Chess, Monopoly, Bingo, Snakes and Ladders, Decipher
- Health: Fluconazole, Ivermectin, Hydrochlorothiazide, Amiloride, Insulin, Spironolactone, Copper t, Ginkgo, Black Seed Oil, Thyme, Maca Root, Sildenafil, Neolife products, Omega 3, Cod Liver Oil, Braces on Teeth, Loratadine, Mucinex, Cephalexin, Doxycycline, Intrauterine device, Tablets to shrink fibroids, M2 tone tablet
- Toys: Nerf Guns, Peppa Pig, Optimus Prime, Snuff Tobacco
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