What is your full name?
Babajide Fowotade
What is your age range?
Where were you born and raised?
What countries/states did you school in?
Did you go to university? If so, where did you go and what did you study?
In what countries are you based?
What do you do to earn a living and when did you start?
I am both an Engineering Manager and a Software Architect. Using my skills, I am able to design and build enterprise technology products that make package delivery easy for people.
What did you use to do before you did this?
What inspired you to start your business?
My decision to start my own business was influenced by a number of factors.
1. Having to work under management became tiresome for me.
2. My goal is to have a positive influence on people’s lives.
With these, I called up a friend with whom I had worked years ago, we tried to build a startup in the food industry, but it failed.
I told him I was interested in starting a business, and I asked him what he thought was the main reason the company failed at the time.
A number of issues were brought up by him, but one that stood out to me was logistics.
The logistics problem was discussed and we looked at how to scale to create jobs and efficiently structure the last-mile delivery system with technology.
Why should anyone use your service/product?
Nigeria’s last-mile delivery industry faces a couple of challenges.
1. Lack of transparency between a logistic company and the senders of packages.
2. There are communication issues, e.g. delivery drivers can be rude to customers.
3. Late deliveries.
4. Low-efficiency levels on the third-party logistics end.
5. Outdated or poor last-mile technology solutions.
6. A customer has to search around to find a reliable delivery service.
With Errandlr, we’re a technology-driven company, with a well-planned operational system to help tackle these issues.
1. We assure same-day deliveries.
2. We ensure there is clear communication with the customers on the status of their delivery order, making them aware of any situation, if there are delays in delivery or if there’s been an unpredictable occurrence.
In the case of an occurrence, we have a plan to have a follow-up plan to satisfy the customer’s delivery.
3. We take the stress away from the customer’s end, by creating a simple way to request a delivery.
Tell us about your team.
We are a remote-first company, so communication is a priority.
Everyone’s opinion counts, and is taken into account. We are always open to feedback on our product and care about each other’s well-fare.
And we like to play with memes and Gifs :).
What is something you wish you knew before starting your business?
When we started we never did that much research on how the last-mile industry works, I mean extensive research.
We launched the product thinking we would solve the problem with our solution. But we were wrong.
We went ahead to launch, we had traction and usage. But our operations failed pretty badly. And that affected the product’s growth.
I wish we had done a lot of research not just scratching the surface, and thinking we had it all figured out.
But after the failure, we restrategized properly and figured out the right solution.
This however did draw us back a couple of months.
Would you advise other people to start businesses or invest in Africa? Please also share the drawbacks.
What’s the biggest piece of advice you can give to other Africans looking to start-up?
You may however need to understand that there is a lack of proper infrastructure, this may cause challenges to your business.
What’s the biggest piece of advice you can give to other Africans in the diaspora?
2. In whatever industry you want to start your business in, do your research deeply, and make sure to really understand the problem. Don’t just build the product and hope people will use it. Build a product/service to solve the problem, but make sure it’s similar to what they are currently used to. While there’s a certain percentage of people who understand how to use technical solutions, there is still a higher percentage of people who will take the time to adapt your solution.
3. Understand your target audience.
4. Stay motivated. The Nigerian market is a challenging space.
5. Start small, then build up from there when you have figured out the right solution.
