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    What products are Nigerians searching for on Google?

    Salewa Isaac, CFABy Salewa Isaac, CFAMay 11, 2022Updated:February 27, 2024No Comments3 Mins Read
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    There aren’t enough industry reports, academic papers and data analyses on African psychology and buying patterns. The more we understand this, the more we can provide the right products and services to Africans on the continent. We’ll be reviewing Google Trends data in a different African country each week. This week, we begin with the Giant of Africa, Nigeria. Check out what Nigerians were searching on Google Web here. If you’re looking for data on what Nigerians want to buy then keep reading!

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    What products and services are Nigerians searching for on Google?

    The following search terms have been based on the last 30 days, however, upon review, the top searches are quite consistent for each category for the past 12 months.

    • Arts & Entertainment: Acrylic Paint, Magnetic Tape, Coloured pencils
    • Autos & Vehicles: Venza, Suzuki, Kia, Toyota Sienna – Minivan, Pirelli Tyres, Toyota Corolla, Toyota Camry, Car Seat, Quad Bike, Kayak
    • Beauty & Fitness: Massages, Shuku and front hairstyle, Didi Hair Style, Kinkin braid styles, Packing gel styles, Dumbells, Off Shoulder gowns, Versace, YSL, Tom Ford, Armani, Veet Hair removal cream, Dead Sea scrub, Neurogesic Cream,
      Nivea Natural Fairness, Nature Secret Cream, Olay Body Lotion, Perfect Glow Cream, E45 cream, Tydineal cream, Vaseline Intensive Care Cocoa Glow Body Lotion, Vaseline Intensive Care Healthy Even Tone Lotion, Fair & Lovely products, Jergens Ultra Healing Extra Dry Skin Moisturizer, Aveeno Daily Moisturizing Lotion – Topic, Skin Doctors cream, Gucci American Love, Oud Perfumes, Guerlain Insolence Perfume, Covet Sarah Jessica Parker perfume, Mousuf Perfume, Dolce & Gabbana, Jean-Paul Gaultier, Kojic Acid, Nude By Nature Foundation, Pink Lips Balm, Extract Soap, Loving Care Body Lotion, Hyaluronic Acid, Chemical Peels, Rhytidectomy (Face Lift), Rhinoplasty, Hair Transplants, Eyelashes, Olive Oil, Henna, Navel Piercing, Lip Frenulum piercing
    • Books & Literature: Light Reader App, Book Binding Services
    • Business & Industrial: Solar Street Light, Cashmere Fabric, Fibre One Broadband, Rope Light, Synthetic Fibre, Leather, Spandex, Sequin, Woven Fabric, Cashmere wool, POS Banner, Business Cards
      Spodumene, Gold, Denim, Forklift, Hammer, Wood, Cranes, Grinding Machines, wwwxxl com r134a refrigerator, Hisense TVs, Interior Door, Nylon, Silicone, Paint, Vitafoam mattresses, Disinfectant, Business proposal services, Fundraising services, Ghostwriter services, Neon lighting, xxxx, Chamdor, Glenfiddich 21 years, Blue label, Heineken
    • Computers & Electronics: Polaroid Camera, xprinter driver v7.77, HP Printers, HDMI cables, Amazon Fire TV Stick, LED-backlit LCD, Xbox 360 Controller, Nintendo Wii Console, Logitech Harmony – Universal, iPhone 12 Pro, Type C Charger, iPhone XR, Airpods, iPhone X, Xiaomi Redmi Note, Nikon D40, Canon EOS 70D, Canon EOS 6D Mark II, Samsung Galaxy S20, Nikon D3200, Samsung Galaxy A12
    • Fashion: Hermes Bag, Zara Slippers, Bridal material, Sneaker shoes, Precious Stones, Yeezy Foam Runner, Dinki, Abaya
    • Food and Drink: Flaxseed, Watermelon Smoothie, Milkshake, Complan Milk, Campari, Double Root Coffee, Predator Energy Drink, Salmon, Catfish, Powdered sugar, Couscous
    • Games: Chess, Monopoly, Bingo, Snakes and Ladders, Decipher
    • Health: Fluconazole, Ivermectin, Hydrochlorothiazide, Amiloride, Insulin, Spironolactone, Copper t, Ginkgo, Black Seed Oil, Thyme, Maca Root, Sildenafil, Neolife products, Omega 3, Cod Liver Oil, Braces on Teeth, Loratadine, Mucinex, Cephalexin, Doxycycline, Intrauterine device, Tablets to shrink fibroids, M2 tone tablet
    • Toys: Nerf Guns, Peppa Pig, Optimus Prime, Snuff Tobacco

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    Salewa Isaac, CFA
    Salewa Isaac, CFA built an impressive career in London's financial district, specializing in equity research and quantitative analysis at prominent hedge funds. Embracing her roots, Joy relocated to Lagos, Nigeria in 2020, documenting her journey to assist others in the diaspora seeking similar paths, driven by her belief in Africa as the next frontier of opportunity. AfriTreasure has evolved into a thriving global business network, serving as a dynamic hub for individuals of African descent to connect, collaborate, and foster deals that enhance wealth within the African and diaspora communities. Joy is also the CEO of Excel Master, where she leverages her extensive financial expertise to offer tailored business plans, CFO-As-A-Service, and Business Automation solutions to global enterprises and SMEs, focusing on local strategies and also strategies for successful transitions to African markets. Her work is a testament to her commitment to bridging the gap between international business landscapes and the rich potential of Africa, guiding businesses and individuals through their journey of growth and discovery in this dynamic continent.
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    Salewa Isaac, CFA
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    Salewa Isaac, CFA built an impressive career in London's financial district, specializing in equity research and quantitative analysis at prominent hedge funds. Embracing her roots, Joy relocated to Lagos, Nigeria in 2020, documenting her journey to assist others in the diaspora seeking similar paths, driven by her belief in Africa as the next frontier of opportunity. AfriTreasure has evolved into a thriving global business network, serving as a dynamic hub for individuals of African descent to connect, collaborate, and foster deals that enhance wealth within the African and diaspora communities. Joy is also the CEO of Excel Master, where she leverages her extensive financial expertise to offer tailored business plans, CFO-As-A-Service, and Business Automation solutions to global enterprises and SMEs, focusing on local strategies and also strategies for successful transitions to African markets. Her work is a testament to her commitment to bridging the gap between international business landscapes and the rich potential of Africa, guiding businesses and individuals through their journey of growth and discovery in this dynamic continent.

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